"We have double the size of our firm in under 18 months due to value based positioning and presenting better value packages"
– Winnie Whately, Whately Accounting
"We added $302k to our revenue almost instantly using these strategies... only two clients gave any resistance"
– Gavin Waring, Your Business Angels
RightWay grew by a massive 400% over 2 years on Darren's watch. I would definitely recommend his involvement in any professional services, business development environment.
– Greg Sheehan, Former CEO and Co- Founder of RightWay
"We have had a healthy growth in ongoing clients... (About a 20% lift in the last 6 months). As someone who thought he knew it all, it's nice to reminded that I don't."
– Gavin Waring, Your Business Angles
"I applied the 80/20 Academy principles from "packaging and pricing" for a prospect in my first month and they signed the engagement letter for $25k/year fee. 12 months on and I am now completing by best year ever!"
– Grant McCarthy, McCarthy & Co Accountants
"Just finishing off the Pricing & Packaging - I have put into place pricing tiers, and emailed all clients, Overall a 20% increase -mostly no one replied, those that did replied straight away saying how can I sign up now!!!! Also three referrals this week. All Good from here. The only way is up."
– Jayne Sangster, Go Tax
Richard Petrie
Richard is a former cricket pro turned marketing coach, author and entrepreneur.
Since hanging up the bat (and after playing against the likes of Allan Border, Mark Waugh and Merv Hughs!), he's spent 13 years helping accountants to grow their practices.
(People like Gavin Waring, who grew his business by over $400K in the first year working with Richard!)
He’s now an in-demand marketer, author, speaker and entrepreneur who's worked with Deloitte, ANZ, RightWay, BDO, Air New Zealand – to name a few.
Darren Eagle
Darren is was responsible for helping RightWay become the fastest growing accounting firm in Australaisia.
Between 2014 and 2016, he used many of the strategies he learned from Richard to go from struggling marketer – burning money on flyers, SEO etc – to helping grow the company by 400%.
During that period RightWay started generating over 300 meetings and **145 new clients per month! (**Company had grown from 18 staff to 85 in that time and had 29 regional partners bringing on an average of 4-5 new clients each per month)
Now, Richard and Darren work together to help accountants grow their practices, while enjoying more freedom and having more fun!
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