FREE - Online Training For Accountants: 

Three Proven Offers Accountants Must Use To Attract & Win High Value Advisory Clients

...WITHOUT Fee Resistance Or Even If You Have No Time For Marketing!

Learn how to show value that attracts higher value clients who chase you instead of you chasing them!


* Seats limited

"We have doubled the size of our firm in under 18 months due to value based positioning and presenting better value packages"

– Winnie Whately, Whately Accounting

All Attendees Will Get A FREE Copy Of Our New Product -


No one likes being hit with fee resistance, especially after you have just saved someone's bacon. But the reality is, clients will try it on and you need to be prepared with your response.

This ULTIMATE FEE OBJECTION SCRIPT manual (Bible/Scroll.. call it what you will) is the only document you need to help you avoid these scenarios or overcome them with confidence.

Leave the would be "price assassin" floored with your response that leaves them wondering why they even dared to question your fees to start with!

Register Now, Attend and You Will Get THE ULTIMATE FEE OBJECTION SCRIPTS... for free!

This FREE Training, Is Perfect For You...

  • If you want to raise your fees by 20% - 50% or more without fear of losing great clients
  • If you feel like you have been working harder but earning less
  • If you have no time for marketing but still want to attract your 'Ideal Clients"

... or maybe you are looking to downsize your firm yet still increase your profit margins.

In This Free Training Richard Will Reveal

  • How to attract premium value clients who see you as the only accountant for them!(Avoid budget fee hunters who consume your energy and time that you simply do not have)

  • How to present your fees in such a way that your clients instantly see value (No more hourly rates and costly scope creep)

  • How to easily build an incomparable premium pricing option that 30% of your prospects are begging for (This is your path to higher value clients and standing out in the crowd market)

  • How to confidently and deservedly increase your fees with existing clients by at least 20%– (WITHOUT FEAR of losing them because they will now clearly see your value) 

  • How to regain control of your work/life balance and get your life back (Imagine having a smaller but more profitable client list that afforded you the freedom to work on your terms.) 

  • How to rebrand your fixed fee packages and stand out amongst your competitors with options they simply cannot match. (Imagine presenting proposal options that are so unique, your competitors will not even be in the picture)

Reserve Your Spot Now

These Are Strategies That Work for Accountants in the REAL World... 

RightWay grew by a massive 400% over 2 years on Darren's watch. I would definitely recommend his involvement in any professional services, business development environment. 

Greg Sheehan, Former CEO and Co- Founder of RightWay

"I applied the 80/20 principles from "Premium Pricing" for a prospect in my first month and they signed the engagement letter for $25k/year fee. 12 months on and I am now completing by best year ever!"

Grant McCarthy, McCarthy & Co Accountants

"We have offered the premium option twice already and both have been accepted... wow!"

  Rochelle Hamilton, Hamilton Brown Partners

Meet Your Hosts, Richard & Darren ... 

Richard Petrie 

Richard is a former cricket pro turned marketing coach, author and entrepreneur.  

Since hanging up the bat (and after playing against the likes of Allan Border, Mark Waugh and Merv Hughs!), he's spent 13 years helping accountants to grow their practices. 

(People like Gavin Waring, who grew his business by over $400K in the first year working with Richard!)  

He’s now an in-demand marketer, author, speaker and entrepreneur who's worked with Deloitte, ANZ, RightWay, BDO, Air New Zealand – to name a few.  

Darren Eagle 

Darren is the master marketer responsible for helping RightWay become the fastest growing accounting firm in Australasia.  

Between 2014 and 2016, he used many of the strategies he learned from Richard to go from struggling marketer – burning money on flyers, Adwords etc – to helping grow the company by 400%. 

(During that period RightWay was generating over 300 opportunities and 145 new clients per month for 30 Regional Partners!)

Now, Richard and Darren work together to help other accountants grow their practices, while enjoying more freedom and having more fun!