FREE Online Training: 

Pricing & Packaging Secrets For Overworked And Undervalued Accountants...

"Eliminate Fee Objections & Bargain Hunters For Good"

* Seats limited

As Worked With...

What You'll Discover In This FREE Web Coaching Class...

  • How to Communicate Your Value and eliminate price resistance
  • How to introduce a premium pricing option that 30% of your prospects are begging for (This is your path to higher value clients).  
  • How to confidently increase your fees with existing clients – (WITHOUT FEAR of losing them because they will now clearly see your value) 
  • How to rebrand your fixed fee solutions to communicate your value so dream clients sign. (Other accountant’s “compliance clients” will become YOUR advisory goldmines!) 
  • How to regain control of your work/life balance (Imagine having a smaller but more profitable client list that afforded you the freedom to work on your terms.) 

"We added $302k to our revenue almost instantly using these strategies... only two clients gave any resistance"

– Gavin Waring, Your Business Angels

"We have doubled the size of our firm in under 18 months due to value based positioning and presenting better value packages"

– Winnie Whately, Whately Accounting

RightWay grew by a massive 400% over 2 years on Darren's watch. I would definitely recommend his involvement in any professional services, business development environment. 

Greg Sheehan, Former CEO and Co- Founder of RightWay

This FREE Training Is For You If...

  • You wish you could communicate your value more effectively
  • You haven't rolled out price increases of 10% or more in the last 2-3 years
  • You are scared to increase your fees due to client backlash
  • You feel like you are selling more hours than you are charging for
  • You are worried good clients will leave if you increase prices
  • You are constantly struggling for capacity due to low value, time consuming compliance clients
  • If you don’t know how to structure higher value flexible fee packages that clearly show value

Meet Your Hosts, Richard & Darren ... 

Richard Petrie 

Richard is a former cricket pro turned marketing coach, author and entrepreneur.  

Since hanging up the bat (and after playing against the likes of Allan Border, Mark Waugh and Merv Hughes!), he's spent 13 years helping accountants to grow their practices. 

(People like Gavin Waring, who grew his business by over $400K in the first year working with Richard!)  

He’s now an in-demand marketer, author, speaker and entrepreneur who's worked with Deloitte, ANZ, RightWay, BDO, Air New Zealand – to name a few.  


Darren Eagle 

Darren is the master marketer responsible for helping RightWay become the fastest growing accounting firm in Australasia.  

Between 2014 and 2016, he used many of the strategies he learned from Richard to go from struggling marketer – burning money on flyers, Adwords etc – to helping grow the company by 400%. 

(During that period RightWay was generating over 300 opportunities and 145 new clients per month for 30 Regional Partners!)

Now, Richard and Darren work together to help other accountants grow their practices, while enjoying more freedom and having more fun!



Meet Your Hosts, Richard & Darren ... 

Richard Petrie 

Richard is a former cricket pro turned marketing coach, author and entrepreneur.  

Since hanging up the bat (and after playing against the likes of Allan Border, Mark Waugh and Merv Hughes!), he's spent 13 years helping accountants to grow their practices. 

(People like Gavin Waring, who grew his business by over $400K in the first year working with Richard!)  

He’s now an in-demand marketer, author, speaker and entrepreneur who's worked with Deloitte, ANZ, RightWay, BDO, Air New Zealand – to name a few.  


Darren Eagle 

Darren is the master marketer responsible for helping RightWay become the fastest growing accounting firm in Australasia.  

Between 2014 and 2016, he used many of the strategies he learned from Richard to go from struggling marketer – burning money on flyers, Adwords etc – to helping grow the company by 400%. 

(During that period RightWay was generating over 300 opportunities and 145 new clients per month for 30 Regional Partners!)

Now, Richard and Darren work together to help other accountants grow their practices, while enjoying more freedom and having more fun!


These Are Strategies That Work for Accountants in the REAL World... 

"As someone who thought he knew it all, it's nice to reminded that I don't. The bundling strategies have revolutionised how we present our business"

Gavin Waring, Your Business Angels

"I applied the 80/20 principles from "packaging and pricing" for a prospect in my first month and they signed the engagement letter for $25k/year fee. 12 months on and I am now completing by best year ever!"

Grant McCarthy, McCarthy & Co Accountants

"We have offered the premium option twice already and both have been accepted... wow!"

  Rochelle Hamilton, Hamilton Brown Partners